Magazine and audience appeal

Consider what benefit to the reader is the addition of a magazine is to the promotion of a film? 

How does a magazine work in trying to convince them that the film is worth seeing. What pleasures does it provide that a film trailer or poster does not

Magazines provide a range of things for the audience , Magazines are written and this could appeal to people who would rather have a written description about the film. expressing a film and how it will appeal to people is done in many different ways. 


Magazines are a written mode of text- this appeals to specific members of the audience, who would prefer to read about the film and get information that way however it also work with images which is similar to a poster so they don't miss out on the visual aspects.  This is entertaining as reading can be a hobby for some viewers 


Physical copies- you can keep magazines and this could appeal to members of the audience as they could collect them , similarly its like people buying CD's instead of purchasing music online.


Information- Magazines provide more information for viewers and readers, they can read about it and learn a lot more than what they can presume from images and what they symbolise. The information could pursued them more than images as it could be reviews. These give brief over views similar to what trailers show but also opinions however these will biased. Where as a trailer is positive biased , a review could be evenly balanced.


opinion- it provides you with more information to help you form a base your opinion of the film after or before you see it.

Appeal of a cover

A cover is a window into an article or review about a film , a cover appeals people to the magazine and what it is about and there are many features that have a large impact.

Colour - colours can symbolise different things and can mean things to the audience. Bright and eye catching colours will draw peoples attention. Bright  and contrasting colours which stand out against the back ground make the images and important information stand out.

 This empire example is a prime example ,the bright red writing stands out in comparison to the blue background and the black and white writing isn't lost within the blue background . Having the name in red makes it stand out as its one of the first colours the eyes pick up

master head

The master head is a key feature of the page , it starts at the top and reads left to right which is the way in which we view a page and read it in western society. It is also key In the F layout. The master head carries the reputation of the magazine company and it means that it is similar to a brand , you can establish quality and the reputation of company from what is associated from this. Although this is a key part it is usually behind the main image as that is the key selling point however it is likely to be in a bright or contrasting colour to make sure it stands out on the page.

 

language , semantics and lexis

 

Word choice has a large impact , emotive langue as well as exclamation on words and phrases show importance and make them stand out , this feature has to be considered. The lexis is used to retain attention and make them want to buy the magazine and read more

 

for example on the above magazine it says " review of the year " which indicates its brilliance and that it is one of the time other words like " exclusive " seem like important features that shouldn't be missed

 

photography and the main image

The image is a key and focal point of the cover and is one of the largest features if the image is well taken , eye catching or has a hint of action it can appeal to an audience. It gives them a brief of idea of what to expect and could make them see what else there could be . Main images are a key aspect as well as symbolises and represents the product of production. Its a main point for getting the best marketing out of a magazine cover

 

mode of address

 

This can reach an appeal to target audience. When a model/ actress or actor makes eye contact the image could speak to you more. it could create a presence or contact between the image and audience and may make them purchase it . Also the mode of addresses is reflected in the quality of the main image and how good the shot is.