Here are some methods of the feedback that I can use to gain some information about how the audience feel about my product.
- Survey/ questionnaire - I can provide them with a way to give short and long answers to questions. Having them select what they like and what they dislike and having long answer questions so they can tell me what they would want improving and what I should defiantly keep.
- focus group
- interview
- social media
- reaching out directly
Some ideas I have had is mixing social media with direct reaching , Such as sending through a platform of social media or communication technology the draft of the poster of magazine I can then gain feedback from what they say. It gives them long enough to look at it.
Or I am going to interview and ask for direct feedback so that I can then in a video pull out the feedback and talk about what has been said and how it will impact my choices.
These are the images the audience was shown.
I decided on the method of picking a group of people and pulling them into one chat One reason I picked this method as of the development of technology within society and the roles it plays plus the target audience is likely to use and get a large influence from social media. It also gives people a chance to look over and even compare to other posters. There is less pressure and it keeps them relaxed so ideas can flow and criticisms and positives can build from each other.
Some issues is that ideas may be vague or not explained properly. And some members of the group may speak more than others but I can still easily draw information from the feedback to work on my poster and magazine.
I arranged a group chat with some people I know who fit the target audience, they are going to remain anonymous. I added them to a group chat together and then sent the images of my magazine and poster. After some conversation I then sent professional magazines for some comparison so they could help give me feed back.
Here is the feedback that I got from the group
screenshots from the chat are below. The first image was the magazine and the second one was the Poster.
From the feedback I found that it was pretty much interrupted how It was meant to be. With people understanding the idea of the poster being blurred/ like double vision.
Poster criticism
Magazine criticism
I also had the general criticism to make sure I check my spelling and gramma.
what I learned
what I learned from this is that the Poster has the desired effect it looks more creepy/spooky than horrifying. which is what I was going for when making the poster. It was also mentioned that the effect on the poster of the main character was done well and that it looked nice because she didn't lose her overall form. The poster sticks to an effective colour scheme and that commented on. The criticism of the poster was that some of the smaller text may not stand out as much as it needs to such as the "A girls worst nightmare" as it has the same triple effect but may get over looked.
corresponding to the feedback I am going to make some minor changes however if they are effective then I may change it back.
On the magazine they some of the group enjoyed the final details such as the film reel on the Name of the magazine. They like the colours which are used as they are bright and eye catching. And said that magazines usually have a lot of information and that my magazine cover should have more information so I will make that change as I have looked at this and decided I agree and it is one of the key changes.
update
after fully finishing all my products I made a questionnaire about the overall effect of my products as a package.
https://www.surveymonkey.co.uk/r/XCVG28X
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