film posters purpose and effect

The purpose of film poster and the effect of them

What is the purpose of film posters?

There are two different kinds of film posters and the have similar kinds of purpose but different effects. Posters are an advertising method used to market films. The marketing for the film is determined by how successful the production company as then they will have more money to afford different methods. Posters and trailers are key ways of advertisement. This is there purpose to show and entice an audience to get an Fan base/ group of individuals to pay and watch the film when it comes out to get money.

Teaser and theatrical posters will be made for the same purpose to excite and interest the target audience and any one else possible , this is why secondary and primary research is key in research and has a huge impact on planning.

The purpose is to gain an audience for the film before it is realised after this it is down to reviews and the opinion of the target audience. However before you can construct and image of the film to the people to make them pay and watch it. Teaser posters do this early on In the process the film may not fully be filmed when the poster is realised but it can give people an idea of what actors are in it which could be a major selling point , some information on the film by imagery and symbolism and a date in which the viewers will be waiting for ( hopefully) if the poster has the right effect.

The purpose of a theatrical poster is very similar however it contains more information which could help market to a more select audience, such as film fanatics who are more interested in details like directors and producers as this information is then displayed. On top of this the poster is used to give a sneak peak of the film , it is to make the viewers want more. Want it so much they will pay to go see the film in cinema and even buy a copy of it later.

What is the effect of a poster?

The effect of the poster could have a massive impact. Its a constructed image to interest and entertained potential viewers and it can have a massive impact on there opinion on the film and if there going to invest and go and see it.

Posters could make you want to go and see a film or make you never want to watch it in your life , a posters has to target people on an individual level to have an impact. This can vary between the different kind of audiences however that's why things are made for a target audience.

Here are some features of posters and what there effect and purpose are...

Star list

A start list which can be placed on various places however mainly at the top of the page is like a stamp. This stamp shows off the budget the company have as they can afford better actors ( which could reflect the quality of the film) , the quality of acting and builds a fan base. The purpose of a list of actors is you know what your getting and can evaluate the skill of them. Actors and actresses also have fan bases and these are people who will be interested in the film., Knowing a specific actor is in a film could make you want to watch it. This is the kind of effect star lists will have on the audience.

production of other films

Knowing a producer made a different successful film helps bring an audience in as they would associate the new film with the quality of the other film. This builds the reputation of the new film so people will see that a good film was produced by the same person which will be an indication of how good this film it. Fans of the other film may also want to watch it as there enjoyed the other one. Directors and producers can get good reputations and people may watch the films for them it also helps there careers to be able to show other successful things they have made.

The kind of viewing

this kind of information is practical knowledge and helps viewers know information however it can have a larger impact depending on the option. the purpose is to aware people of what kinds of places and what kinds of screens they can see the film however the effect could be even larger for example , with the rise in technology 3D is popular and if the film poster tells you this it can make the film stand out to some members of the audience, they also charge more however people still pay it as they believe this will enhance the quality of the viewing.

companys

when films have a connection to famous companies it  can appeal to there fan base , this is put on the posters for this reason. Companies like Disney , Pixar and marvel have specific audiences who may follow there merchandise, and the productions these are people who will most likely follow anything they create. Putting this on a poster or in trailer tells people what the company is and this will alert the people who are interested in things to do with company about the new film and this then grabs the attention of more people.

All these factors contribute to the overall effect of posters and why we have them.