Billboard
Billboards are large and catch peoples attention because of there massive size compared to other. Having a simplistic design would help as if people where on the move they would be able to get the information with out getting distracted where as if it is cluttered people wont be able to take in the key information.
Billboards could be on the side of the road or on the side of buildings. There are many buildings in busy city's such as London which are used for advertising some even have moving images and pictures and could play the trailers instead of having posters.
The size and location of A billboard could also show how high the budget of a film , as the bigger and better it is the more expensive it would be.
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However some times these aren't maintained and the weather my affect the poster stopping people from getting all the information.
This may be hard to target a specific audience as its in a place where so many people will see it however that doesn't me the target audience are guaranteed.
As mentioned earlier they cost a lot so only company's with high budgets can afford them in addition other methods off advertisement are around longer.
Bus stop
Bus stops are good as they easily target one kind of audience , as you can predict who will see it, people who use public transport. people going by in cars and walking can also see it as it will be in a public place. Bus usually supply transport for busy areas such as towns and city's so this may mean more people will be able toe see it
However passers by may be in a rush or may just ignore the poster, people on buses may not pay that much attention as they are only on buses for a short amount of time , they also may be paying more attention to where they are and when they have to get off.
cinema
Cinemas are a good place for posters as film fan will be there , these are the kinds of people who would be interested in new upcoming films. There is also likely to be of a film of a similar genre so this would have a similar target audience. Match the environment of the location.
The posters could have direct links to the trailers being played in the cinema, these trailers can be played for films with similar or different genres reaching a wider audience, on top of this these trailers cant be skipped and people have to sit through them. On top of that some people may enjoy seeing the trailers for other films if it is an interest of there , this is also reflected in the fact they would pay to watch the film as its newly released so these are the people your trying to get to watch your film.
However trailers before films can irritate people and they may leave to buy food or go on there phone until the movie they actually wants to see starts. As all the people at the cinema already have an interest in a film they may not pay attention to posters and trailers and may over look them. Lots of competition and if the posters and trailers don't stand out they may be forgotten. It may cost quite a bit to do this.
Magazine
Magazines are published all over the country and can reach a wide range of people , they impact people within the written media industry. Picking a magazine that would address your target audience would benefit the advertisement as there are so many different magazines. Some magazines are online which could reach a larger target audience. People some times collect magazines and are less likely to throw them away so they remember them for longer which means that they will remember the film, for when it released or when the DVD is available to buy.
However There will always be a more popular magazine and if you wanted your poster in this then it would have a larger cost. Adds in all kinds of magazines can be over looked if the stories and articles are more interesting. The timing between the film release has to match the time line the magazine has to be created for it to have the right effect
poster sizes
This is a One sheet portrait poster which are standard posters usually by the size of around 686 x 1020mm = 27 bt 40 inches . There are many examples of film posters in this size however there are other sizes for film posters.
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t-sides
This kind of poster is when a film or product is advertised on the side of a bus , there are many bus services which all travel to different places making it an effective way to reach a wide audience. The picture shows a stagecoach bus which is a way off travel though England meaning it reaches this kind of audience. It is known as A t-side because of the shape it takes on the buss with a landscape band across the most part and then it dips down , the dimensions of this poster is 3ft by 10ft
quad film posters
Quad film posters are landscape , there dimensions are 762 x 1020mm = 30 by 40 inches
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