Unique selling point
USP is what separates trailers which are relased at the same time or maybe of the same genre this could be a couple things such as special effects , stars and mix of genres. Below is a look into the difference in some similar trailers, so we can look more into USP.
in 2016 a range of superhero films came out Including
- doctor strange (25th October)
- suicide squad( anti-hero's) (5th august )
- captain America civil war (6th may )
- x-men apocalypse (9th may)
- deadpool (5th February)
Deadpool
The first of the superhero movies to be released in 2016, it came around in February , one of the main unique selling points for Dead pool is the mix of genres , in the trailer we see it is action packed but it also highlights love as a theme as well as comedy. It takes seriousness and violence and turns it into a comedy mean while retaining the interest of those who are into the love genre. Another selling point is that the main character is shown as not fully a hero even though it follows all the conventions and has many aspects from super hero films he isn't doing things to save other like fellow hero's. The trailer and the film are also age sensitive which is very different to the usual marvel superhero films as there an image of kids toys and role models
Suicide squad
Although I didn't particularly enjoy the film , the trailer was very captivating ( truth vs misleading). The film is action packed and the special effects and action stand out in the film, making criminals look like hero's. This super hero twist is similar is close to Dead pool but with its own twist , a team of actors who some are more well known than others Will smith, Cara Delavigne, Jared leto and Margot Robbie makes this team of anti hero's stand out.
Both this new concept of Anti hero's stands out however it was done at a very similar time. similar the upcoming films Civil war and x-men have the fact they have a requiring cast as a similarity but also a selling point.
Civil war
This films brings together everyone's favorite hero's, include using the same famous actors such as Chris Evans and Robert Downey Jr. The stars in this film make a unique selling point as similar to avengers films it brings a good cast together who all have there own movies. The special effects are also great as the trailer gives the opportunity for this as there is action between superhuman against each other, the battles and fights have lots of potential to be shown off.
X-men Apocalypse
The film which is in theory a sequel to the many x-men successors has that going for it. Although the film consist of the same characters and actors it still help with the USP , although one of the main actors ( Hugh Jackman) isn't prevalent in the film it still has some well known actors like Jennifer Lawrence and James McCovey. In super hero ( fantasy/ sci-fi) movies there is always the chance to take advantage of unique special effects, this one does the same.
Overall
The trailers are unique and effectively market the films showing of there key selling and interest points such as new concepts , good actors , special effects and mix of genre.
I may not be doing a film with a similar genre as these however they show clear unique points even though they are similar and all made and produced in the same time . When looking into trailers of the same genres time and technology has to be considered about the quality of the production.
Examples of where we can see trailer.
Here is a screenshot of a trailer on before a youtube video i was going to watch, this is now a very common way of advertising and showing movies as there are so many people watching youtube.
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